While you develop your app it’s really important to consider how you’re going to monetize it. The idea that “if you build it, they will come” doesn’t really apply to mobile monetization. You need a comprehensive marketing plan with defined targets and goals. There are so many great tools nowadays to help developers monetize and promote their apps- you just need to understand what these opportunities entail. Follow these Do’s and Dont’s to avoid common mistakes developers make when impulsively monetizing an app:
- Consider Freemium– The first big question most app developers face when considering a monetization strategy for their app is whether to charge for their apps. While the pay-per-download business model might be right for some apps, it’s unadvisable for most developers. In the current market state, users are reluctant to pay for an app, even it’s a (symbolic) fee like $0.99 (99 cents). The majority of apps are free and look to create an audience that developers can then monetize. With an engaged user base, developers can monetize their app in all kinds of ways; offering in app purchases and serving ads to their users are the two most popular methods to do so.
- Discover Rewarded Ad Formats/ Integrate Creative Ad Formats:When partnering with ad networks- don’t stick to the co-4vnventional. Users are used to the traditional ad formats, and are less likely to engage with them. Most ad networks have a variety of ad formats- offerwall, rewarded video, native ads along with banners or interstitials. If you can incorporate a rewarded ad format like the offerwall and rewarded video in your app, you should try it out. Monetize users by rewarding them with premium app features or virtual currency. Choose an ad network that grants the publisher control of ad placements, so you can assure you don’t damage the user experience.
- Ask your monetization platform for help: Once you partner with an ad network or (different kind of monetization platform?), you join a business whose goals align with yours. They make a profit when you do. Pick an ad network that prioritizes professional, quick support; customer support is a very important factor in collaborating with ad networks. Especially if you’re new to the mobile app industry, you’ll have lots of questions; about integration, SDKs, ad formats, eCPMs, etc. The team behind the ads should eat, sleep and breath app monetization. Reaching out to them creates a relationship and they might in turn offer creative ideas that could maximize your app revenue.
- Assume a one-size-fits-all approach for app marketplaces: You need to strategize based on platform. Just as the coding is different when you develop an app on IOS versus Android, so is the marketing strategy. Both app marketplaces have their own rules and restrictions; ignoring these might get your app banned from one or the other! Tread carefully and consider the users behind both the Appstore and Google Play respectively; different geos, demographics, psychology,etc.
- Forget to analyze data: Until mobile advertising, advertisers had no real way to understand their viewers. There was no way to understand, much less to track user behavior. But mobile advertisers have a leg up, as they can track and measure users’ experience with their app; how many people viewed it on the app store, the volume of installs and uninstalls, when users interact with ads, etc. You can optimize your ad campaigns with valuable analytics. Some ad networks even offer free reports on their SDK, meaning free data!
- Underestimate Keywords: Help users discover your app by using relevant keywords to describe your app! Use keywords that grab the attention of the search software within either app marketplace. Note that keywords in the App Store’s description don’t trigger the search engine but iOS developers do have the opportunity to add 100 characters worth of searchable keywords to their submissions.
Author’s Bio: Michelle Muller is Supersonic’s online marketing associate. Her love for writing helped her stumble upon the tech world, and she’s been hooked ever since. Her life-long dream is to become a published novelist. Follow her adventures with Supersonic on www.supersonic.com and follow @Supersonicads on Twitter!