Editorial Review by TopAdNetworks
Smartly has positioned itself as one of the leading enterprise advertising platforms by bringing creative production, campaign management, and performance optimization into a unified AI-powered workflow. Rather than treating media buying and creative development as separate processes, the platform enables teams to collaborate throughout the campaign lifecycle using shared automation and centralized reporting.
The platform stands out for its ability to reduce repetitive manual work while maintaining creative quality at scale. AI-powered automation helps marketing teams generate creative variations, optimize bidding strategies, and allocate budgets across multiple advertising channels without relying on disconnected tools.
Smartly is particularly attractive for global brands managing large advertising budgets across multiple regions. Its support for social advertising, retail media, connected TV, and digital display allows advertisers to execute omnichannel campaigns while maintaining consistent measurement and optimization.
Although Smartly is designed primarily for enterprise organizations, its comprehensive automation capabilities can significantly improve operational efficiency for agencies and performance marketing teams managing large volumes of campaigns. Organizations seeking advanced AI workflows and scalable creative production will find Smartly among the strongest platforms currently available.
Company Overview
Smartly was founded in Helsinki, Finland, in 2013 with the goal of simplifying social advertising through automation. Since then, the company has expanded into a full AI advertising platform that combines creative production, media buying, intelligence, and performance measurement under a single ecosystem.
The platform supports advertising across Meta, TikTok, Pinterest, Snapchat, Google, LinkedIn, Reddit, Amazon Ads, and additional retail media and connected TV environments. Instead of requiring separate workflows for each channel, Smartly centralizes campaign management, creative assets, audience targeting, and reporting in a single interface.
Smartly organizes its capabilities into three primary product suites: Creative Suite, Media Suite, and Intelligence Suite. Together, these solutions enable advertisers to automate creative generation, launch campaigns more efficiently, optimize media performance using AI, and measure business outcomes with unified reporting.
The company also provides dedicated solutions for agencies, performance marketing teams, brand marketers, and creative teams. Combined with onboarding, strategic consulting, and customer success services, Smartly offers an enterprise-grade advertising platform designed to support large-scale global marketing operations.
How The Platform Works
Smartly brings together creative production, media buying, campaign optimization, and performance measurement in a single AI-powered workflow.
Advertisers can build campaigns, generate creative assets, launch ads across multiple platforms, and monitor performance without switching between separate tools. AI continuously analyzes campaign data to recommend optimizations, automate repetitive tasks, and improve overall efficiency.
Advertiser Onboarding
- Request a demo or contact the Smartly sales team to evaluate platform suitability.
- Complete the onboarding process with guidance from Smartly’s implementation specialists.
- Connect advertising accounts, data sources, and business integrations.
- Upload creative assets or create dynamic templates using Creative Suite.
- Build campaigns and audience strategies within Media Suite.
- Launch campaigns across supported advertising platforms and monitor performance through the Intelligence Suite.
Ad Formats And Placement
- Display
- Video
- Native
- Mobile
- CTV
- Social
Targeting And Optimization
- First-party audience activation using customer and CRM data.
- Lookalike audience targeting across supported advertising platforms.
- Interest and behavioral audience targeting.
- Demographic targeting by age, gender, language, and household attributes.
- Geographic targeting from country to local market level.
- Device and operating system targeting.
- Dynamic product audience targeting for eCommerce campaigns.
- AI-powered bid optimization.
- Automated budget allocation across campaigns.
- Creative performance optimization using AI insights.
- Cross-channel performance measurement and attribution.
- Real-time reporting dashboards with actionable recommendations.
Key Differentiators
Smartly differentiates itself by combining creative automation, media execution, AI optimization, and analytics into one enterprise platform.
1. Unified AI Advertising Platform
Smartly combines creative production, campaign management, optimization, and reporting within a single interface. This reduces operational complexity and allows marketing teams to manage the entire advertising workflow without relying on multiple disconnected solutions.
2. AI-Powered Creative Automation
Creative Suite enables advertisers to generate, scale, and personalize creative assets using automated templates and AI-assisted workflows. Teams can quickly produce hundreds or thousands of creative variations while maintaining brand consistency across channels.
3. Cross-Channel Media Management
Media Suite allows advertisers to manage campaigns across major social media, retail media, and connected TV platforms from one centralized workspace. Budget management, bidding, optimization, and reporting remain consistent across every supported advertising channel.
4. Intelligence-Driven Optimization
Intelligence Suite transforms campaign data into actionable insights using AI-powered analytics and automated recommendations. Performance teams can identify optimization opportunities faster, improve return on ad spend, and make data-driven decisions throughout the campaign lifecycle.
Ideal Use Cases
Smartly is best suited for enterprise advertisers, agencies, and marketing teams that need to scale creative production and manage omnichannel advertising from a single platform.
- Enterprise advertising campaigns
- Cross-channel media buying
- Creative automation at scale
- Retail media advertising
- Social media campaign management
- AI-driven performance marketing
- Global brand advertising
- Agency campaign operations
Target Clients
Advertisers
Smartly primarily serves enterprise brands that run high-volume digital advertising campaigns across multiple channels and international markets. Marketing teams use the platform to automate creative production, optimize media buying with AI, and improve campaign performance through centralized reporting and workflow automation.
Publishers
Smartly is not a publisher monetization platform and does not operate a publisher network. Instead, it enables advertisers to access inventory through supported advertising platforms, social networks, retail media partners, and connected TV providers while managing campaigns from a unified interface.
Pricing & Business Model
Smartly operates as an enterprise AI advertising platform that combines software licensing with managed onboarding and customer support. It provides customized plans based on each organization’s advertising requirements, team size, supported channels, and platform modules.
Pricing is influenced by several factors, including monthly advertising spend, the number of connected advertising platforms, creative production requirements, and the level of automation needed. Organizations can also choose additional professional services such as implementation, strategic consulting, training, and ongoing customer success support.
Advertisers use Smartly to automate campaign creation, creative production, media buying, optimization, and reporting across multiple digital channels. The platform helps enterprise marketing teams improve operational efficiency while maximizing advertising performance through AI-driven automation and centralized campaign management.
Pricing Structure
- CPM (Cost Per Mille): Supported for awareness and reach campaigns across Smartly’s integrated advertising channels.
- CPC (Cost Per Click): Used for traffic and engagement campaigns optimized toward clicks and website visits.
- CPA (Cost Per Acquisition): Applied to conversion-focused campaigns optimized for leads, purchases, and other business outcomes.
- CPV (Cost Per View): Available for video campaigns optimized toward views, video completion, and engagement.
Minimum Spend
- Self-Serve: Not publicly disclosed.
- Managed: Custom enterprise agreements. Minimum spend is not publicly disclosed.