Editorial Review by TopAdNetworks
Addressable has quickly established itself as one of the most specialized advertising platforms built exclusively for Web3 user acquisition. It identifies audiences based on blockchain activity, allowing advertisers to reach users based on wallet behavior, token holdings, NFT ownership, DeFi participation, and on-chain engagement.
The company’s strongest advantage is its ability to bridge Web2 advertising channels with Web3 attribution. Campaigns can run through mainstream media buying channels, while every qualified wallet interaction is linked to measurable blockchain activity. This gives marketers a significantly clearer understanding of which campaigns attract valuable users rather than simply driving website traffic.
Addressable also differentiates itself through its optimization engine. Campaigns are continuously refined using wallet-level conversion data, helping advertisers allocate budgets toward audiences that demonstrate real blockchain engagement. For crypto exchanges, wallets, games, infrastructure providers, and DeFi protocols, this provides far more actionable insights than traditional digital advertising platforms.
Company Overview
Addressable was founded in 2022 to solve one of Web3 marketing’s biggest challenges: accurately measuring and acquiring blockchain users across traditional advertising channels. The platform combines proprietary blockchain intelligence with advertising technology to identify crypto audiences beyond individual websites or crypto media networks.
Today, Addressable’s identity graph includes more than 23 million matched wallet owners, covering activity across 7 blockchain networks while analyzing over 7,584,391 smart contracts. This extensive blockchain dataset allows advertisers to build highly granular audiences based on real on-chain behavior rather than inferred interests.
The platform also maps blockchain users across more than 400,000 websites and mobile applications, creating audience segments that extend beyond crypto-native environments. Instead of limiting campaigns to blockchain publishers, advertisers can reach potential users throughout the open web while maintaining wallet-level targeting accuracy.
Addressable further strengthens campaign measurement with a comprehensive analytics suite that includes more than 450 performance metrics. Combined with attribution and optimization capabilities, advertisers can evaluate campaign performance using both advertising KPIs and blockchain conversion events, creating a complete picture of user acquisition performance.
How The Platform Works
Addressable connects blockchain intelligence with traditional advertising infrastructure to deliver measurable wallet-acquisition campaigns. Advertisers begin by defining their target audience using blockchain activity, wallet characteristics, or existing customer data.
Campaigns are then distributed across supported advertising inventory, while the platform continuously measures wallet interactions, attributes conversions, and automatically optimizes delivery using on-chain performance signals.
Advertiser Onboarding
- Request a platform demo or create an account.
- Connect wallet data, CRM data, or blockchain audience segments.
- Build audience segments using blockchain targeting filters.
- Launch campaigns across supported advertising inventory.
- Monitor attribution, analytics, and optimization dashboards.
Ad Formats And Placement
Targeting And Optimization
- Wallet ownership targeting
- Token holder targeting
- NFT holder targeting
- Smart contract interaction targeting
- DeFi activity targeting
- Blockchain ecosystem targeting
- Custom wallet audience uploads
- Similar wallet audience modeling
- Continuous campaign optimization using on-chain conversion data
Key Differentiators
Addressable differentiates itself by combining blockchain intelligence, wallet attribution, and performance optimization into a single platform built specifically for Web3 marketers. It enables advertisers to acquire, measure, and optimize users based on real on-chain activity.
1. Wallet-Based Audience Targeting
Addressable identifies audiences based on blockchain behavior rather than cookies or browsing history. Advertisers can target users based on wallet ownership, token holdings, NFT collections, DeFi activity, DAO participation, and smart contract interactions, allowing campaigns to reach verified crypto users with far greater precision.
2. End-to-End On-Chain Attribution
The platform connects advertising exposure with blockchain transactions, giving marketers visibility into which campaigns generate wallet connections, token purchases, protocol interactions, or other on-chain events. This attribution model helps measure actual business outcomes rather than relying solely on clicks or website conversions.
3. AI-Powered Campaign Optimization
Addressable continuously analyzes campaign performance using blockchain conversion signals and more than 450 performance metrics. Optimization algorithms automatically shift budgets toward audience segments and placements that deliver higher-quality wallet acquisitions and stronger return on ad spend.
4. Unified Infrastructure
Instead of using separate tools for targeting, attribution, analytics, and optimization, advertisers manage the entire campaign lifecycle within one platform. API integrations further allow teams to connect Addressable with their existing marketing stack and internal reporting workflows.
Ideal Use Cases
Addressable is best suited for organizations that need measurable wallet acquisition and blockchain attribution rather than traditional web traffic metrics.
- Crypto exchanges acquiring traders
- Web3 game user acquisition
- DeFi protocol growth campaigns
- NFT collection marketing
- Wallet application promotion
Target Clients
Advertisers
Addressable primarily serves Web3 companies, including crypto exchanges, blockchain protocols, wallets, NFT marketplaces, GameFi studios, infrastructure providers, and decentralized applications. These advertisers use the platform to acquire high-value wallet owners while measuring every stage of the customer journey through on-chain attribution.
Publishers
Addressable delivers campaigns across a broad network of web and mobile inventory rather than operating a traditional publisher marketplace. Publishers benefit from demand generated by crypto advertisers seeking qualified blockchain audiences across premium digital properties.
Pricing & Business Model
Addressable operates as a performance-focused Web3 advertising platform that combines audience targeting, campaign delivery, attribution, analytics, and optimization under a single business model. Pricing is customized according to campaign objectives, media spend, targeting requirements, and the level of platform support required.
Campaign costs vary based on factors such as audience size, geographic targeting, blockchain ecosystems, competition for inventory, and campaign duration. More advanced audience segmentation and attribution requirements may also influence overall pricing.
Advertisers purchase media through Addressable’s managed platform, while optimization continuously reallocates budget toward audiences that generate stronger on-chain performance. Publishers monetize through the platform’s advertising demand, enabling crypto-focused campaigns to reach qualified wallet owners across supported inventory.
Pricing Structure
- CPM (Cost Per Mille): Primary pricing model for display and native advertising campaigns.
- CPC (Cost Per Click): Available for campaigns optimized toward traffic and engagement objectives.
- CPA (Cost Per Acquisition): Used for campaigns optimized around qualified wallet acquisitions and other conversion events.
Minimum Spend
- Self-Serve: No public minimum spend is disclosed.
- Managed: Custom budgets are determined by the Addressable sales team based on campaign objectives and media requirements.