illumin and Audience Acuity Announce a Strategic Partnership for Trusted Audience Intelligence 

illumin Holdings Inc. (TSX: ILLM, OTCQB: ILLMF), a strategic advertising platform, and Audience Acuity, an independent identity infrastructure company, announced a new partnership. 

The partnership brings Audience Acuity's trusted audience intelligence directly into the illumin platform, helping marketers build audiences with more confidence and improve campaign performance. 

Audience Acuity has also selected illumin as its preferred demand-side platform (DSP), taking the partnership beyond audience intelligence and into campaign activation. 

A New Step for Audience Intelligence in Advertising 

illumin, a strategic advertising platform that helps marketers plan, execute, and measure digital campaigns, brings Audience Acuity's deterministic identity and demographic intelligence directly into its platform through the new partnership. 

The integration enriches illumin's existing identity graph and strengthens its audience planning, targeting, and measurement capabilities. 

As AI changes how digital advertising works, marketers have access to more audience data than ever before. The genuine challenge is knowing how that data is built, validated, and connected to campaign results. 

For marketers and media buyers, this means audience creation can become faster and easier to manage. The direct live integration allows users to instantly build and activate audiences in illumin, including first-party audiences created from uploaded customer data. 

That removes many of the delays usually associated with audience creation and gives marketers a faster way to move from customer data to campaign activation. 

Audience Acuity Brings Verified U.S. Data Into illumin 

Audience Acuity is powered by more than 253 million verified U.S. adults and 20 billion weekly signals refreshed daily. 

By bringing this data into illumin, marketers can reach consumers with greater precision and use trusted identity intelligence across planning, targeting, and measurement. 

Early customer implementations have already shown stronger performance compared with alternative audience strategies. Individual campaigns have delivered more than 50% lower acquisition costs and more than 4x higher click-through rates, alongside improved media efficiency. 

"The future of advertising won't be defined by who has the most data. It will be defined by who has the most trusted intelligence," said Oren Hisherik, COO at illumin. "As AI reshapes how consumers discover and buy, trusted identity is becoming the foundation of modern advertising. Our partnership with Audience Acuity strengthens that foundation." 

"Marketers and media buyers need more than access to audiences; they need confidence in the identity and data behind them," said Jeff Sopko, President & COO at Audience Acuity. "Our partnership with illumin makes it easier to activate trusted, identity-powered audiences within the platforms buyers already use, helping improve precision, performance, and measurement." 

Available First in the United States 

The partnership is initially available in the United States, giving marketers immediate access to Audience Acuity's audience intelligence within illumin. 

Additional capabilities will continue to roll out as the partnership evolves. Together, illumin and Audience Acuity are helping marketers turn better audience intelligence into better campaign performance. 

About Audience Acuity 

Audience Acuity is an independent identity infrastructure company powered by an AI-Native Identity Graph that connects customer, household, property, and digital identity data across modern cloud environments. 

Its deterministic, interoperable infrastructure is designed for privacy-conscious identity resolution, customer intelligence, audience activation, and measurement. 

Audience Acuity helps companies connect offline and online customer data, enrich customer profiles, activate audiences with precision, and improve cross-channel and cross-device measurement. 

The company's identity graph is built at the individual level and 

powered by billions of consumer signals, including mobile device IDs, hashed email addresses, CTV IDs, IP addresses, and more, deterministically linked to the U.S. adult population. 

About illumin 

illumin is redefining how marketers plan, execute, and measure digital advertising by bringing every stage of the campaign lifecycle into a single strategic platform. 

Through an intuitive drag-and-drop Canvas, marketers can visually connect strategy, activation, and outcomes, and extend live audiences from programmatic advertising into social channels. 

Combining AI-powered intelligence with transparent insights, illumin gives brands and agencies the clarity to make better decisions, optimize 

with confidence, and prove business impact. 

With offices in North America, Europe, and South America, illumin supports brands and agencies across global markets. 

Contact 

To learn more about the partnership, interested parties can visit illumin's official website or follow future company updates through its press and investor pages.