StackAdapt Launches Economic Impact Report to Help Advertisers Measure Real-World ROI While Campaigns Are Live 

StackAdapt, the leading AI advertising and orchestration platform, has announced the launch of its Economic Impact Report, a self-serve measurement solution available directly inside the StackAdapt platform. 

The new report helps advertisers measure and optimize real-world economic outcomes while campaigns are live. Powered by Affinity Solutions, the solution connects media exposure to more than $4 trillion in consumer spend data, giving marketers a clearer way to understand what happens after an ad is seen. 

The Economic Impact Report was built for travel marketers, destination organizations, tourism boards, and brands with location-based objectives. These advertisers often need to show how campaigns contribute to visitor spend, transactions, revenue, and origin markets, especially when media investments are tied to stakeholder reporting or public funding. 

StackAdapt Brings Economic Impact Measurement Inside the Media Buying Workflow 

StackAdapt, a top AI advertising and orchestration platform, launched its Economic Impact Report. 

StackAdapt's Economic Impact Report gives advertisers access to transaction-backed measurement without waiting for a campaign to end. Instead of depending only on engagement metrics or delayed reports, marketers can view business outcomes directly in the StackAdapt platform and use those results to adjust campaigns in flight. 

The solution is powered by Affinity Solutions' permissioned transaction data, which spans more than 150 million credit and debit cards, 100 million consumers, 86 billion transactions, and over $4 trillion in spend across 5,000+ brands. The dataset represents roughly 25% of the U.S. adult population. 

By connecting ad exposure to aggregated spending behavior through modeled attribution, advertisers can measure total attributed visitor spend, return on ad spend (ROAS), number of visitors and transactions, and the origin markets driving the most economic value. 

"Marketers have long known their campaigns drive real economic value, but proving that impact has often required waiting until a campaign ends," said Michael Shang, SVP of Advertising Technologies at StackAdapt. "With the Economic Impact Report, we're bringing transaction-backed measurement directly into the platform so advertisers can measure business outcomes, optimize campaigns while they're running, and make smarter investment decisions faster." 

Built for Advertisers with Location-Based Business Goals 

The Economic Impact Report is now fully self-serve and available within the StackAdapt platform. Advertisers can configure measurement in minutes, access results directly within their workflow, and use ongoing insights to guide live campaigns as well as future media investment decisions. 

For travel and destination marketers, the report can show which origin markets deliver the most value, how many visitors and transactions are attributable to media exposure, and how campaign activity relates to actual consumer spending. 

For brands with location-based objectives, the tool offers a direct way to evaluate revenue impact while campaigns are still running. That gives teams more room to adjust budgets, audiences, and media strategy based on real spending behavior. 

"Deterministic credit and debit card transaction data offers a powerful lens into real consumer behavior, but it's most impactful when marketers can connect those insights to media ROI," said Kalyan Lanka, Chief Product Officer at Affinity Solutions. "Together with StackAdapt, we're enabling advertisers to move beyond proxy metrics and closed-system reporting by tying media exposure to real-world purchase outcomes. That closed-loop visibility allows brands to measure what happened after media exposure, optimize campaigns in-flight, and drive growth." 

A New Way to Connect Media Investment with Economic Contribution 

For organizations accountable to stakeholders and public funding, StackAdapt's Economic Impact Report helps connect media investment directly to economic contribution. 

Advertisers can use the report to track revenue, visitors, transactions, ROAS, and origin markets inside the same platform where campaigns are planned, launched, optimized, and measured. As a result, teams get a clearer view of business impact while campaign decisions can still be changed. 

The launch gives marketers a self-serve way to use transaction-backed measurement in their daily campaign workflow, with Affinity Solutions' consumer spend data linking media exposure to real-world purchase outcomes. 

About StackAdapt 

StackAdapt is the leading AI advertising and orchestration platform marketers rely on to drive brand growth and revenue.  

Built entirely in-house with an easy-to-use interface, StackAdapt unifies programmatic and owned channels, including CTV, DOOH, display, native, audio, email, and more, into one seamless experience. 

The platform makes it easy to find the right audience, personalize creative, run campaigns, optimize, and measure results in one place. Trusted by the most forward-thinking brands and agencies, StackAdapt combines speed of innovation, deep vertical expertise, and partnerships that power real business growth. 

Keep in Touch with StackAdapt 

To learn more about the Economic Impact Report and how StackAdapt helps advertisers measure real-world business outcomes, interested parties can visit StackAdapt's official website.