Agentio Announces New Case Study Showing How SURI Scaled YouTube Creator Advertising for Its U.S. Expansion 

Agentio, the AI-native platform for creator-led advertising, announced new results from its work with SURI, a U.K.-based oral care brand, showing how AI-powered creator advertising infrastructure helped the company scale its U.S. creator program without adding internal headcount. 

The results were shared on July 30, 2026, after SURI made U.S. expansion one of its main business priorities for the year. The brand had a clear objective: build awareness fast in a market where almost no one knew them yet. 

SURI identified YouTube creator marketing as one of its strongest opportunities to build consumer trust in the U.S. Still, running a creator program at scale typically requires significant time for sourcing creators, booking partnerships, reviewing content, coordinating, and reporting on performance. With a lean internal team, SURI turned to Agentio to grow the program more efficiently. 

Agentio Helped SURI Run Creator Advertising with a Team of One 

Agentio, a renowned AI-native platform in the adtech industry, replaced the manual work behind creator campaigns with a single AI-powered workflow. The platform brought audience matching, campaign management, automation, and performance tracking into one place, giving SURI a way to treat YouTube creator advertising as a scalable media channel. 

In just five months with Agentio, SURI: 

• Scaled its U.S. creator program to 153 partnerships across 45+ creator categories. 
• Generated 6.46 million impressions while consistently achieving 80%+ view-through rates. 
• Improved efficiency over time, with CPMs 60% below contracted rates and CPA down 70% since launch. 
• Attributed a 2.5x greater business impact from Media Mix Modeling (MMM) compared to traditional discount code attribution. 

For SURI, the results showed that creator advertising could be managed with more structure, more testing, and better measurement, even without expanding the internal team behind the program. That is a pretty useful win when the brand goal is fast U.S. growth, and the calendar is already moving. 

SURI Tested More Than 45 Creator Categories 

SURI did not limit its YouTube creator strategy to obvious lifestyle-adjacent creators. Using Agentio's AI-powered audience matching, the brand tested more than 45 creator categories, including architecture, gardening, and ASMR. 

That wider testing approach helped SURI identify high-fit audiences outside its typical verticals. It also gave the team more confidence when deciding where to place creator budgets, which categories to keep testing, and which partnerships were driving stronger business results. 

Agentio's system uses creator, audience, and performance data to help brands predict which creators are most likely to perform before spending their campaign budget. The platform also handles campaign steps such as matching, briefing, measurement, and optimization, while advertisers keep final approval before creator content goes live. 

"Creator advertising has become one of the most effective ways to build trust with consumers, but operational complexity has prevented many brands from treating it like a true media channel," said Arthur Leopold, CEO and co-founder of Agentio. "SURI's U.S. expansion shows what's possible when AI removes that friction. The result is a creator program that compounds: integrations that keep working long after they go live, CPMs that keep falling, and acquisitions that keep getting more profitable. With nearly 50% of consumer attention already on creator content but just 2–3% of ad budgets there today, that gap represents one of marketing's biggest opportunities." 

"We were in a very lucky, but tricky situation where we had the backing and the budget from the business to start scaling in the U.S., but we weren't able to find the team power and the time needed to spend budgets," said Eli Borkowski, Influencer Marketing Lead at SURI. "Agentio has allowed us to scale rapidly without putting additional pressure on our team, helping us achieve growth in a sustainable and efficient way." 

About Agentio 

Agentio is the AI-native platform for creator-led advertising. The company helps advertisers buy creator media across YouTube, Meta, and beyond, while giving creators a cleaner way to work with leading brands. 

Agentio's platform automates creator campaigns end-to-end, including sourcing, pricing, contracting, briefing, delivery, content review, measurement, and optimization. Campaigns that previously required lengthy manual workflows can be managed in a single system, helping brands launch creator programs faster and scale them with greater control. 

The platform is built around first-party creator audience and performance data, using every campaign-creator match to improve future recommendations. Agentio gives advertisers access to verified, brand-safe creators with transparent pricing and real performance data behind each partnership. 

For creators, Agentio brings brand opportunities directly into a dashboard with rates, timelines, and requirements ready to review. Creators can accept the deals that fit, while Agentio handles contracts, approvals, revisions, and payments. 

Agentio is based in New York and was co-founded by Arthur Leopold and Jonathan Meyers. 

Keep in Touch with Agentio 

To learn more about Agentio and how the platform helps brands scale creator-led advertising, interested parties can visit Agentio's official website. 

Also, for more on SURI's results and the strategy behind its U.S. expansion with Agentio, interested parties can read the full case study.