Editorial Review by TopAdNetworks
Madhive has established itself as one of the strongest technology providers in the local Connected TV advertising space by focusing on the unique needs of broadcasters, local agencies, media companies, and regional advertisers.
One of the platform’s biggest strengths is its integrated product ecosystem. Instead of relying on multiple vendors for planning, activation, measurement, integrations, and audience data, Madhive combines these capabilities into dedicated solutions.
Madhive states that its platform powers campaigns for more than 30,000 small and medium-sized businesses every day, demonstrating its ability to automate campaign execution across thousands of local advertisers simultaneously. Artificial intelligence plays a central role in campaign planning, optimization, pacing, and reporting, helping users improve efficiency without sacrificing control over campaign strategy.
Overall, Madhive stands out as a specialized platform for organizations investing in local video and omnichannel advertising. Its combination of premium Connected TV inventory, workflow automation, first-party data capabilities, and measurement tools makes it particularly attractive for agencies and media organizations looking to modernize local advertising operations while maintaining transparency and performance.
Company Overview
Founded in 2016 and headquartered in New York, United States, Madhive develops advertising technology that helps local businesses, agencies, broadcasters, and media companies execute programmatic advertising more efficiently.
At the core of the business is Madhive’s end-to-end advertising platform, which brings together campaign planning, audience targeting, activation, measurement, reporting, workflow automation, and data management.
The company organizes these capabilities into five primary products: Plan, Activate, Measure, Integrate, and Data, allowing customers to manage every stage of a campaign without switching between multiple platforms.
Madhive’s market position strengthened further with the acquisition of Frequence, expanding the platform from a Connected TV-focused solution into a broader omnichannel advertising platform. Advertisers can now coordinate campaigns across Connected TV, online video, display, mobile, and additional digital channels while maintaining centralized planning, optimization, and reporting.
Its continued investment in artificial intelligence, automation, and local media infrastructure has made it one of the most recognized technology providers dedicated to programmatic advertising for regional and local markets.
How The Platform Works
Madhive provides an end-to-end advertising workflow that allows agencies, broadcasters, media organizations, and brands to plan, launch, optimize, and measure omnichannel campaigns from a single platform.
Advertiser Onboarding
- Request a demo or speak with the Madhive team to determine the appropriate platform configuration and service model.
- Define campaign objectives, budgets, target audiences, and geographic markets using Madhive Plan.
- Connect first-party data sources, CRM platforms, and business systems through Madhive Integrate.
- Build campaigns using premium inventory across Connected TV and other digital channels through Madhive Activate.
- Monitor delivery, attribution, and business outcomes with Madhive Measure while using AI-driven optimization throughout the campaign.
Ad Formats And Placement
- Connected TV
- Video
- Display
- Native
Targeting And Optimization
- Geographic targeting for national, regional, DMA, ZIP code, and local market campaigns.
- First-party audience activation using advertiser-owned customer data.
- Behavioral and demographic audience targeting.
- Household-level targeting across Connected TV environments.
- AI-powered campaign optimization for pacing, budget allocation, and performance improvements.
- Cross-channel measurement and attribution to evaluate campaign effectiveness across multiple media channels.
Key Differentiators
Madhive differentiates itself by combining local advertising expertise with enterprise-grade automation, allowing advertisers to execute sophisticated omnichannel campaigns while simplifying day-to-day campaign management.
1. Built Specifically for Local Advertising
Madhive has been designed around the needs of local agencies, broadcasters, and media organizations. The platform helps local advertisers access premium programmatic inventory with workflows tailored to regional markets.
2. Unified Product Ecosystem
Madhive organizes its technology into dedicated solutions, including Plan, Activate, Measure, Integrate, and Data. This connected ecosystem eliminates many manual processes associated with managing multiple advertising platforms, improving operational efficiency.
3. AI-Powered Campaign Automation
Artificial intelligence supports campaign planning, audience selection, optimization, pacing, and reporting throughout the advertising lifecycle. The platform also automates repetitive operational tasks, allowing teams to scale campaigns across thousands of advertisers more efficiently.
4. Omnichannel Capabilities Following Frequence Acquisition
The acquisition of Frequence expanded Madhive beyond its Connected TV foundation into a broader omnichannel advertising platform. Advertisers can coordinate campaigns across Connected TV, video, display, mobile, and additional digital channels while benefiting from centralized reporting and measurement.
Ideal Use Cases
Madhive is best suited for organizations looking to execute scalable local and regional omnichannel advertising campaigns with centralized planning, automation, and measurement.
- Local Connected TV advertising campaigns.
- Regional agencies managing multiple client accounts.
- Broadcasters and media companies offering programmatic advertising services.
- Brands expanding from CTV into omnichannel campaigns.
- Organizations requiring AI-driven workflow automation and campaign measurement.
Target Clients
Advertisers
Madhive serves local and regional businesses, independent agencies, media agencies, brands, and enterprise advertisers seeking to reach audiences through Connected TV and omnichannel programmatic campaigns. The platform is particularly well-suited for organizations that require advanced audience targeting, automated workflows, access to premium inventory, and transparent performance measurement across multiple digital channels.
Publishers
Madhive works with broadcasters, television station groups, streaming publishers, and media organizations looking to monetize premium inventory through programmatic demand. Its technology enables publishers to maximize fill rates, streamline campaign execution, and deliver targeted advertising while maintaining control over inventory quality and viewer experience.
Pricing & Business Model
Madhive operates as an enterprise advertising technology platform that provides software and managed solutions for agencies, broadcasters, media companies, and brands. Rather than publishing fixed rates, the company develops customized pricing based on campaign objectives, media channels, platform requirements, and service scope.
Advertising costs vary according to factors such as campaign scale, geographic coverage, audience targeting, inventory selection, creative requirements, and the level of platform support required. Organizations running large regional or national campaigns typically receive tailored proposals based on their expected media investment.
The platform generates revenue through programmatic media buying, enterprise software, workflow automation, and omnichannel advertising services. Advertisers purchase inventory across Connected TV and digital channels through Madhive’s technology, while media companies leverage the platform to manage advertising operations and deliver campaigns for their own clients.
Pricing Structure
- CPM: Primary pricing model for Connected TV, video, display, native, and mobile advertising.
- Managed Service: Custom pricing for organizations requiring campaign strategy, execution, and optimization.
- Enterprise Platform Licensing: Custom commercial agreements for agencies, broadcasters, and media organizations using Madhive’s workflow and automation platform.
Minimum Spend
- Self-Serve: No publicly disclosed minimum spend.
- Managed: Custom minimum budgets are determined during the sales process and are not publicly disclosed.