Slise Review

Editorial Review by TopAdNetworks

Slise’s pitch is narrower and more technical than most crypto ad networks: rather than selling banner space on crypto news sites, it places ads inside the dApps themselves, in front of users who are actively connected with a wallet. That distinction matters for advertisers chasing high-intent, “already on-chain” audiences, and it is reflected in the platform’s own reported numbers: a click-through rate of 0.3 to 0.4%, compared with what it describes as a roughly 0.1% industry average for crypto display ads.

The company’s history adds a layer of uncertainty worth flagging. Slise was founded in 2022 and, according to a December 2024 announcement, was acquired by Web3 Media Ventures, with the original founding team said to be transitioning the business to new management while shifting their own focus to a separate, non-competing product.

On pricing, Slise positions itself as cheaper than most Web3-specific alternatives. It advertises CPM rates under $10, citing a published case study involving two hardware wallet brands that reports CPMs of $6 to $7, which the company contrasts with the $30 to $40 CPM range it says other Web3-native platforms typically charge. That undercuts the segment meaningfully, assuming the traffic quality holds up to the claims.

The tradeoffs are real, though. Ad inventory is limited to two banner sizes; there is no self-serve option for advertisers who want to launch and iterate quickly, and Slise does not publish its publisher list, so buyers are asked to trust the platform’s description of its network rather than audit it directly. The $5,000 minimum budget also puts Slise out of reach for smaller projects that lower-commitment crypto ad networks might better serve.

Compared with broader crypto ad networks that sell impressions across hundreds of news and media sites, Slise is closer to a specialist performance channel. It is not built for blanket brand awareness, and its own case studies frame it as a tool for reaching a narrow, high-intent slice of the market rather than maximizing total reach.

Company Overview

Slise was founded in 2022 by Oleksii Sidorov, Dmitry Radkovskiy, and Aditya Mehta, all Y Combinator alumni, and is headquartered in Wilmington, Delaware.

The platform’s core idea was to skip cookie-based tracking entirely and instead use public on-chain data, wallet activity, token holdings, and chain usage to build audience segments for advertisers.

The publisher side of the network is made up of dApps rather than media sites: DeFi protocols, NFT analytics tools, blockchain explorers, and Web3 gaming platforms. Slise does not disclose the full publisher list publicly, sharing it only with advertisers directly during onboarding.

In December 2024, Web3 Media Ventures announced a definitive agreement to acquire Slise, describing it at the time as the largest Web3-native advertising platform. The original founding team said it would help transition the business to new ownership while turning its attention to Dise.app, a separate Telegram-based sales CRM product for crypto teams.

Slise runs entirely as a managed service. There is no advertiser self-serve interface; instead, campaigns are set up through a dedicated account manager after an initial conversation, agreement, and invoice, with performance tracked through a shared real-time dashboard rather than an open-access platform login.

Conversion tracking works similarly to how Google or Meta pixels operate: Slise provides a tracking script and, for more granular attribution, its own Pix3l tool, along with automatically generated UTM parameters that advertisers can also customize if their own attribution stack requires it.

How The Platform Works

An advertiser reaches out with campaign requirements, and Slise sends back an agreement and invoice.

Once payment and creatives are confirmed, the campaign is placed on the relevant dApps from Slise’s publisher network and can go live.

Throughout the run, the advertiser has access to a real-time dashboard showing CTR, CPC, and conversion data, and can request A/B tests or targeting adjustments through their account manager rather than a self-serve panel.

Advertiser Onboarding

• Contact Slise with campaign goals and budget
• Receive an agreement and invoice for the campaign
• Submit banner creatives (static or animated)
• The campaign is placed across relevant dApps in the publisher network
• Monitor performance through a real-time analytics dashboard

Ad Formats And Placement

• Leaderboard banner, 728 x 90
• Mobile banner, 270 x 90
• Static (JPG) and animated (GIF) creative support

Targeting And Optimization

• Geo and device targeting
• Operating system targeting
• Wallet-based Web3 persona targeting
• Chain and on-chain activity targeting
• Real-time analytics with A/B testing and conversion tracking

Key Differentiators

Slise sets itself apart by targeting wallets and on-chain behavior directly rather than relying on the page context of a crypto news article, and by keeping its publisher network limited to dApps rather than general crypto media.

1. On-chain Wallet Targeting

Instead of cookies or page-level context, Slise builds audience segments from public wallet data, including token holdings, chain activity, and Web3 persona type, allowing advertisers to reach specific investor or user profiles.

2. dApp-Only Publisher Network

Ads run inside DeFi protocols, NFT analytics tools, blockchain explorers, and Web3 gaming platforms, meaning the audience is already actively using on-chain products rather than passively reading about them.

3. Cookie-Free, Privacy-First Model

Since targeting relies on public blockchain data rather than third-party cookies, Slise is not affected by browser cookie restrictions in Chrome, Safari, or Brave.

4. Above-Average Click-Through Rate

Slise reports a CTR of 0.3 to 0.4 percent, which it attributes to reaching a less ad-fatigued audience than typical crypto media placements, compared with an industry average it puts closer to 0.1 percent.

Ideal Use Cases

Slise works best for established Web3 brands with a meaningful ad budget who want to reach users already active on-chain rather than casual crypto news readers.

• Hardware wallet and self-custody product marketing
• DeFi protocol user acquisition
• NFT platform and marketplace growth campaigns
• Web3 gaming user acquisition
• Brands with a $5,000 or higher campaign budget

Target Clients

Advertisers

Slise’s case studies point to hardware wallet manufacturers and infrastructure-level Web3 brands as core advertisers, businesses that need to reach experienced, already-on-chain users rather than newcomers.

Publishers

Publishers are dApps rather than content sites: DeFi protocols, NFT analytics tools, blockchain explorers, and Web3 gaming platforms. Slise curates this network directly and does not publish an open, self-serve publisher signup process.

Pricing & Business Model

Slise operates on a straightforward CPM model with no platform service fee added on top, and generally does not support CPA pricing unless an advertiser can guarantee specific performance outcomes as part of a custom deal.

CPM rates depend on campaign settings such as targeting and format, but the company advertises rates under $10 and has published case studies showing CPMs of $6 to $7, positioning itself well below the $30 to $40 CPM range it says is common among other Web3-native ad platforms.

Publishers earn on a CPM basis for the impressions Slise places on their dApp, while advertisers fund campaigns upfront through an invoice, paid via wire transfer or USDT, before creatives go live.

Pricing Structure

• CPM (Cost Per Mille): The default and effectively only pricing model, with rates typically under $10.

Minimum Spend

• Self-Serve: Not applicable, Slise operates as a fully managed service with no self-serve option.
• Managed: Minimum starting budget of $5,000 per campaign, typically run over roughly two weeks.