InMobi Advertising Announces New AI-Powered Solutions to Help Chinese Brands Grow Across Domestic and Global Markets 

InMobi Advertising, the agentic advertising platform from global technology company InMobi, announced a major expansion of its China business, introducing new AI-powered cross-screen and full-funnel advertising capabilities for Chinese brands and developers. 

The company is building these solutions to help Chinese enterprises grow in two directions at the same time: inside China and across international markets. InMobi Advertising will also showcase its latest commerce and advertising monetization solutions at ChinaJoy 2026 in Shanghai. 

As more Chinese companies grow into global brands, they face different challenges in each market. In China, brands need to work across search, social, and content ecosystems dominated by closed platforms. Outside China, consumer attention is split across mobile devices, lock screens, and connected TV, while many advertising campaigns are still planned and bought through separate channels. 

InMobi Introduces Cross-Screen Advertising Capabilities for Chinese Brands 

To support Chinese brands expanding globally, InMobi has introduced a unified advertising solution that combines its global programmatic exchange, strategic OEM partnerships, and Glance, its flagship consumer platform. 

The company works with industry leaders, including Samsung, Motorola, and Google. Together, these assets create an AI-optimized framework that connects mobile, lock screen, and connected TV experiences. 

The framework reaches more than 2 billion devices through 70,000+ apps integrated with the InMobi SDK. Powered by InMobi's unified intelligence framework, it is already delivering strong business outcomes, including over 2x revenue growth and an almost 40% improvement in return on advertising spend (ROAS). 

Publishers integrating via the InMobi SDK are also achieving revenue gains of 3-5x compared with API-only integrations. 

At the center of this ecosystem is Glance, which reaches approximately 250 million active users globally. For Chinese advertisers, Glance provides access to one of the world's most engaged consumer surfaces through AI-powered discovery and commerce experiences. 

InMobi Accelerate and Alliance: Expands Market Access 

Alongside its AI-powered cross-screen solutions, InMobi continues to expand InMobi Accelerate and Alliance business. 

Through InMobi Accelerate and Alliance, advertisers can access search and social inventory through InMobi's strategic partnerships with Microsoft Advertising, Baidu, Yandex, and other platforms. The solution helps advertisers reach premium inventory and audiences across domestic and international markets. 

Since 2023, media flow through InMobi Accelerate and Alliance has increased rapidly in China, indicating growing demand from Chinese advertisers seeking growth opportunities in both local and overseas markets. Globally, InMobi Accelerate and Alliance manage more than US$2.5 billion in media flow. 

"Chinese enterprises are entering a new phase of growth, with ambitions that extend well beyond individual markets or channels," said Abhay Singhal, Co-founder of InMobi. "Our role is to bring together the platform access, consumer reach, and AI-led intelligence they need to grow with greater consistency. Through InMobi Accelerate and Alliance, and our cross-screen, full-funnel capabilities via agentic AI and Glance, we are helping businesses connect fragmented touchpoints and turn them into more meaningful consumer engagement and measurable outcomes." 

InMobi Expands Support for China's Short-Drama Industry 

InMobi is also expanding its focus on China's fast-growing short-drama industry, one of the country's most active digital content categories. 

According to the National Radio and Television Administration, in 2025, the market surpassed RMB100 billion (US$14.7 billion) in 2025 and now includes more than 800 Chinese short-drama apps operating internationally. 

As competition grows, user retention has become as important as user acquisition. InMobi helps publishers re-engage viewers, recommend relevant content, and improve long-term monetization through AI-powered retargeting, lifecycle marketing, and audience intelligence capabilities. 

The company plans to deepen its engagement with the short-form drama ecosystem through creator partnerships, joint marketing initiatives, and proprietary audience solutions to support sustainable growth in global markets. 

Meet InMobi at ChinaJoy 2026 

Attendees, media, and industry partners can visit InMobi during ChinaJoy 2026 to learn how the company is helping Chinese brands and developers accelerate growth across domestic and global markets. 

ChinaJoy 2026 will take place from July 31 to August 3, 2026, at the Shanghai New International Expo Center (SNIEC), Shanghai. InMobi will be available at Booth No. W4F102. 

About InMobi Advertising 

InMobi Advertising, part of global technology company InMobi, is an agentic advertising platform helping brands and merchants achieve their business outcomes. 

Through its proprietary intelligence, AI-led solutions, and vast consumer reach, including flagship consumer platform Glance, InMobi Advertising delivers omnichannel performance across advertising and commerce. 

Founded in 2007, InMobi is a global GenAI-powered consumer internet company built around enterprise and consumer engines. InMobi Advertising serves 30,000+ brands and reaches 2B+ users across 150+ countries. Its affiliated consumer businesses, including Glance and Roposo, help consumers discover, engage, and shop across mobile and connected surfaces. 

Glance is owned and operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of InMobi Pte. Ltd.  

Keep in Touch with InMobi Advertising 

To learn more about InMobi Advertising and its AI-powered advertising solutions, interested parties can visit the company's official website.